Architecture of a Design Team
Building the design foundation
I joined QIC team at the earliest stage and built the Mobile design team from the ground up. I set up core design processes, established smooth collaboration between designers, developers, and analysts, and created a workflow that balanced speed and quality. My focus was on building a sustainable design culture that could scale as the product grew.
Key results
Scaling leadership
As the product evolved, I transitioned to leading a cross-platform team within the same business stream — shifting from a single-platform focus to a unified design approach across all surfaces we owned.
This shift helped us drive consistency, improve UX across platforms, and establish a shared design language and system tailored to the needs of our stream, while staying aligned with the other streams.