Product Design
Lead & Design
Manager

8+ years of experience • Design ops • Team building • Cross-Platform • Insure-Tech • E-com • Med-Tech •

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What design means to me 

Crafting simple experiences, keeping all complexity

behind the scenes

behind the scenes

My works

Scaling Design at QIC

Transformed a two-person design team into a scalable design function supporting multiple product streams, cross-platform experiences, and AI-enabled workflows.

Role: Design Manager, Product Design Lead

Cross-Product Experiences

Led the design of multiple product verticals, balancing unique customer needs with a consistent cross-product experience across the QIC ecosystem

Role: Product Design Lead

QIC App

I led the UX transformation of the MENA's largest insur-tech app, evolving it from a single-purpose driver app into a multi-domain ecosystem recognized with multiple industry awards

Role: Product Design Lead

Amiwa™

Solo-built with AI travel companion designed to keep every part of your trip: plans, tickets, locations, and notes. Organized in one simple, private space, so you can stay fully present on the road

Role: Solo founder, Product Designer

SberHealth

Full redesign of digital medical products catalog: simplifying navigation, improving product clarity, and driving measurable growth in both sales and average order value

Role: Product Designer

Scaling Design
at QIC

Public Talks