Product Design
Lead & Design
Manager

8+ years of experience • Design ops • Team building • Cross-Platform • Insure-Tech • E-com • Med-Tech •

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What design means to me 

Crafting simple experiences, keeping all complexity

behind the scenes

behind the scenes

My works

QIC App

I led the UX transformation of the MENA's largest insur-tech app, evolving it from a single-purpose driver app into a multi-domain ecosystem recognized with multiple industry awards

Role: Product Design Lead

Amiwa™

Solo-built with AI travel companion designed to keep every part of your trip: plans, tickets, locations, and notes. Organized in one simple, private space, so you can stay fully present on the road

Role: Solo founder, Product Designer

Architecture of a Design Team

I led the creation of product design team at QIC and processes within my stream, building a scalable workflow, establishing a strong design culture, and transforming an early MVP into a full, multi-platform product experience

Role: Team Lead, Design Manager

SberHealth

Full redesign of digital medical products catalog: simplifying navigation, improving product clarity, and driving measurable growth in both sales and average order value

Role: Product Designer

QIC App

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